Data, creative and performance marketing agency, Jaywing, is setting its sights on Asia, setting up a team in Hong Kong to service clients across the region.

This expansion follows a series of new business wins, including clients such as Crocs, Sitecore, and New Balance, which the agency will work with in Japan, Hong Kong, Taiwan, Singapore, and Malaysia.

The agency has appointed local talent based in Hong Kong to provide localised, strategic support for its growing portfolio of Asian clients.

CEO of Jaywing, Tom Geekie, said: “This strategic move into Asia reinforces our commitment to delivering innovative, data-driven performance marketing and media solutions to empower brands to maximise the return on their investment. Asia has a highly developed eCommerce market and clients are looking for effective and innovative solutions to connect with consumers. In addition, customers in Asia have distinctly different buying journeys, expectations and shopping experiences, so it’s important to have specialists with that expertise on the ground. We have recruited locally in Hong Kong, and as we grow our customer base we intend to add more.”

Jaywing Australia launched in 2017 and works with national and international brands on digital strategy, creative, data and analytics, SEO, pay per click, programmatic display advertising, conversion and rate optimisation. Jaywing Plc specialises in using Data Science to deliver value-added marketing and risk solutions to its clients, operating in both the UK and Australia. Jaywing is headquartered in Sheffield, with offices in Leeds and Sydney, Australia, and employs around 300 people.