Guardian Australia has appointed Shannon Hollis as its new head of advertising. Hollis will commence with the media company on 14 October 2024, joining after a five year stint working various commercial roles for News Corp Australia.

She brings over 15 years of advertising experience across various high-profile media organisations across Sydney and London. Most recently, served as acting general manager of audio at News Corp, where she oversaw the development of podcast content. Under Hollis' leadership, News Corp saw a surge in advertising revenue and expanded its podcast portfolio to 80 episodes per week.

Hollis has previously held senior positions as head of commercial audio and head of commercial networks at News Corp, as well as client director at Hearst in London. Her career includes partnerships with national brands like Panadol, Harvey Norman, Woolworths, and Optus, alongside global luxury brands such as Cartier, Omega, and Tiffany & Co. Hollis was twice named sales executive of the year at the Radio Today Awards in 2022 and 2023.

"We are thrilled to welcome Shannon to Guardian Australia. Her leadership, strategic mindset, and proven track record in driving commercial growth will be invaluable as we continue to strengthen our advertising partnerships. Shannon’s diverse experience in audio and digital media makes her the perfect fit to lead our dynamic team," said Managing Director of Guardian Australia, Rebecca Costello.

"I’m excited to be joining Guardian Australia as head of advertising. This is an incredible opportunity to work for a brand that is deeply trusted by both advertisers and audiences. I look forward to expanding the commercial digital suite," said Hollis.