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Radio's new dawn,
Smart speakers change the game,
Voices seek to adapt.
Albanese Government seeks stakeholder input on new radio prominence framework
The Albanese Government is inviting stakeholders to share their views on a proposed new framework for radio services on internet-connected, voice-enabled smart speakers.
The consultation is part of a broader media reform program by the government and aims to address issues impacting access to local radio services via smart speakers, and follows the passage of new TV prominence laws by the senate. The proposed radio prominence framework is intended to ensure that local radio services are not disadvantaged compared to other services available on these devices and platforms.
"For over a century, radio has played an integral role in all of our lives as not only a source of entertainment for many Australians, but a resource for news, local content and critical emergency information," said Minister for Communications, the Hon Michelle Rowland MP. "Following on from our television prominence reforms, the Government is seeking to progress an aligned approach for radio services to help ensure that free local broadcast services remain easily accessible to all audiences."
The rise of smart speakers in Australian households, now owned by nearly a third of the population, is changing the way people consume audio content. The government's proposed framework aims to adapt to this shift and ensure the continued accessibility of local radio services.
"Interested stakeholders are encouraged to have their say to support the Government to design a radio prominence framework that best addresses the needs of both audiences and providers," said Minister Rowland.
Written comments and submissions can be received by 5:00 pm AEDT on Monday 11 November 2024.