Market Voice

Featured this week

Market Voice 18 Nov 2024 - 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Market Voice 18 Nov 2024 - 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery,

Market Voice 18 Nov 2024 - 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure. Here’s how to avoid repeating the mistakes of the

Market Voice Library

Market Voice 11 Nov 2024 - 3 min read

Beyond Destinations: How Travel Brands Can Turn Overwhelm into Opportunity by Simplifying Planning and Focusing on Experiences in 2025

By Emily Ross - National Head of Travel, Client Growth & Experience, News Corp Australia | Partner Content

New research finds 60 per cent of Australians now prioritise how travel makes them feel over the actual destination itself. That’s a major opportunity for brands to double down on experiences and emotion, says Emily Ross, National Head of Travel,

Market Voice 11 Nov 2024 - 3 min read

A well planned step for OOH in Australia is a timely leap for OOH around the world

By Anne Parsons - Independent Global Advisor | Partner Content

A world first study by Amplified Intelligence finds that out of home (OOH) delivers massive amounts of attention – not the fleeting exposures assumed. That has major implications for advertisers and channel planners, says Anne Parsons. So it’s no surprise

Market Voice 4 Nov 2024 - 3 min read

Advanced Audiences: Nielsen makes synthetic, first-party data play as CMOs prioritise customer lifetime value, optimise marketing technology investments, and navigate changes in privacy laws

By Nielsen | Partner Content

Audience measurement company, Nielsen, is becoming a first-party marketing company, working directly with brands to build privacy-compliant customer segments – panel data that is synthetically overlaid with brands’ customer data platform (CDP) data. This means marketers can boost customer lifetime

Market Voice 4 Nov 2024 - 3 min read

How to use generative AI beyond efficiency: Just talk to it for half an hour every week – OK Tomorrow founder Nilesh Ashra

By Nine | Partner Content

OK Tomorrow founder Nilesh Ashra is convinced AI can unlock the creative floodgates, and has some cracking examples covering customer, product and HR. But media and marketing appear to be running headlong for efficiency. The renowned technology strategist has a

Market Voice 28 Oct 2024 - 3 min read

Navigating evolving addressable solutions: Partnering for true impact

By Emily Smith - Head of Commercial Transformation, Paramount ANZ | Partner Content

While addressable advertising is widely adopted in our industry, the true impact lies in the nuances of quality, sophistication, and strategic application. Emily Smith, Head of Commercial Transformation, Paramount ANZ, unpacks the key elements needed to unlock its full potential

Market Voice 21 Oct 2024 - 3 min read

Early bird advantage: how October clicks mean ‘add to cart’ gifts

By Elliott Knight - Director SMB APAC, Microsoft Advertising | Partner Content

People start shopping for Christmas in October and 90 per cent of conversions happen outside of Black Friday and Cyber Monday. Per the latest Microsoft Advertising research, the average holiday shopper takes 47 days to complete their journey with

Market Voice 21 Oct 2024 - 3 min read

Creative versus media: an old debate with a new lens

By James Dixon - Chief Digital Officer, Atomic 212° | Partner Content

Dr. Karen Nelson-Field is set to publish fresh research on an old debate. Atomic 212° Chief Digital Officer James Dixon got a recent heads up from the Amplified Intelligence CEO. For those seeking to triple ROI from smarter platform choices, here

Market Voice 14 Oct 2024 - 3 min read

“A pervasive myth”: Why advertisers and media agencies need to rethink ‘brand suitability’

By Vanessa Lyons - CEO, ThinkNewsBrands | Partner Content

Addled thinking around “brand suitability” has led some advertisers and their agencies to avoid placing ads in news. It isn’t based on facts, and evidence strongly contradicts any suggestion that brands suffer from being placed in news content. What’s worse,

Market Voice 7 Oct 2024 - 3 min read

Out of Home’s the powerhouse behind brand fame – and IKEA knows how to build better results

By Paul Sigaloff - Chief Revenue and Growth Officer, oOh!media | Partner Content

Out of Home doesn’t disrupt content, it is the content – and high-grade creative in the right places at the right frequency powers customer growth, ROI and sales. Just ask IKEA, which saw a 60 per cent increase in new