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The people behind Mi3

Paul McIntyre Executive Editor | Publisher
paul@mi-3.com.au

Paul is a 25-year business journalist who has covered the marketing, tech, media and advertising industries for mastheads including The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald, BRW and Advertising Age (US).

Paul co-founded and launched Mi3 in April 2019.

Nadia Cameron Editor - Marketing | Associate Publisher
nadia@mi-3.com.au

Over her 23-year career, Nadia has worked as a Publisher, Managing Editor, Editor, News Editor, Journalist, content strategist and facilitator and speaker across digital media properties, magazine publications and events supporting professional and consumer audiences - she has led marketing, B2B, technology and business publications in Australia and the UK. An award-winning industry journalist and editor, Nadia is best known for founding and running CMO Australia, the dedicated publication for Australia's marketing leadership community from 2013 - 2023, where she was Editor and Publisher. She also created the acclaimed CMO50 program, recognising Australia's most effective marketing leaders. Nadia has maintained a focus on technology and business throughout her career, spearheading titles including CIO, Australian Reseller News (ARN), Exhibition News, Exhibition World, FaceTime Magazine, PC World, Computerworld, Australian Telecom and Business Asia.

Brendan Coyne Associate Editor (UK-based)
brendan@mi-3.com.au

Brendan has covered media, industrial, energy and telco verticals across a 20-year career, watching with interest as those sectors converge. In the UK, he has launched new products and conferences across clean technology niches, such as electric vehicles, battery storage and flexible energy. In Australia he has contributed to Mi3 since launch and is a former editor of industry title, AdNews.

Andrew Birmingham Editor - CX | Martech | Ecom
andrew@mi-3.com.au

Andrew Birmingham is Editor CX | Martech | Ecom at Mi3. He was previously Group Managing Editor at nextmedia which publishes titles including iTnews, CRN and Digital Nation Australia. He is the former associate publisher of The Australian Financial Review, as well as General Manager Channel Development at the Financial Review Group. As a journalist and editor his work has been published in the Australian Financial Review, The Australian, The Sydney Morning Herald and The Age as well as industry titles such as CIO, MIS, Computerworld, Australian Biotechnology News and Australian Life Sciences. He is perhaps best known as the founder of Gold Lizzie winning title Which-50 which he launched in 2013 and sold in 2020.

Kalila Welch Senior Journalist
kalila@mi-3.com.au

Kalila has been reporting on the media and marketing space for several years, hailing from industry trade publication Mumbrella. She majored in advertising during her Bachelor of Communication at UTS and has a Master of Journalism and Communication from UNSW under her belt as well. At Mi3, Kalila covers the Media and Agencies & Consulting beats, and oversees Mi3's AI-driven daily news service, Fast News.

Lauren Martin Manager - Editorial | Partnerships | Operations
lauren@mi-3.com.au

A project management ninja, Lauren joined the Mi3 team in July 2022, quickly knocking us into organisational shape. She spent 5+ years in wealth management publishing and events working with the Managing Partner. Lauren works closely with Mi3's editorial team and manages commercial partnerships. She has a BA from Western Sydney University and a Graduate Certificate in Editing and Publishing from University of Technology Sydney.

Pamela Schoenhofer Editorial & Partnerships Coordinator
pamela@mi-3.com.au

Pam started her career in media at MTV in London over 20 years ago and has never looked back. She recently returned to Australia from a 6-year stint in Munich joining Mi3 to support the fast and furious pace of Mi3's operations team.