Market Voice

Featured this week

Market Voice 30 Oct 2024 - 2 min read

Cross-media confusion: single-source Beatgrid consumer panel ends the practice of ‘Frankenstein-ing flimsy data sources’, privacy threats, and opaque visibility on walled gardens.

By Beatgrid and Mi3 | Partner Content

Daniel Tjondronegoro, co-founder of Beatgrid, noted that while a universal cross-media measurement system is still years away, brands like Virgin, Kmart, and AustralianSuper are seeing significant improvements in Cost per Incremental Reach Point (CPIP). Linear TV campaigns showed a 34%

Market Voice 28 Oct 2024 - 3 min read

Navigating evolving addressable solutions: Partnering for true impact

By Emily Smith - Head of Commercial Transformation, Paramount ANZ | Partner Content

While addressable advertising is widely adopted in our industry, the true impact lies in the nuances of quality, sophistication, and strategic application. Emily Smith, Head of Commercial Transformation, Paramount ANZ, unpacks the key elements needed to unlock its full potential

Market Voice 21 Oct 2024 - 3 min read

Early bird advantage: how October clicks mean ‘add to cart’ gifts

By Elliott Knight - Director SMB APAC, Microsoft Advertising | Partner Content

People start shopping for Christmas in October and 90 per cent of conversions happen outside of Black Friday and Cyber Monday. Per the latest Microsoft Advertising research, the average holiday shopper takes 47 days to complete their journey with

Market Voice Library

Market Voice 21 Oct 2024 - 3 min read

Creative versus media: an old debate with a new lens

By James Dixon - Chief Digital Officer, Atomic 212° | Partner Content

Dr. Karen Nelson-Field is set to publish fresh research on an old debate. Atomic 212° Chief Digital Officer James Dixon got a recent heads up from the Amplified Intelligence CEO. For those seeking to triple ROI from smarter platform choices, here

Market Voice 14 Oct 2024 - 3 min read

“A pervasive myth”: Why advertisers and media agencies need to rethink ‘brand suitability’

By Vanessa Lyons - CEO, ThinkNewsBrands | Partner Content

Addled thinking around “brand suitability” has led some advertisers and their agencies to avoid placing ads in news. It isn’t based on facts, and evidence strongly contradicts any suggestion that brands suffer from being placed in news content. What’s worse,

Market Voice 7 Oct 2024 - 3 min read

Out of Home’s the powerhouse behind brand fame – and IKEA knows how to build better results

By Paul Sigaloff - Chief Revenue and Growth Officer, oOh!media | Partner Content

Out of Home doesn’t disrupt content, it is the content – and high-grade creative in the right places at the right frequency powers customer growth, ROI and sales. Just ask IKEA, which saw a 60 per cent increase in new

Market Voice 2 Oct 2024 -

Reach vs. engaged reach: Why brands shunning news advertising adjacency risk ROI, profit

By Dianna Molinaro - National Digital Director - Client Growth & Experience, News Corp Australia | Partner Content

The debate between premium video environments and social media platforms is intensifying. For marketers, the decision on where to invest is no longer based on reach; it’s about value, impact, and audience engagement. Latest data underlines why building engagement in publishing

Market Voice 30 Sep 2024 - 3 min read

Don’t wait for mandatory climate reporting: tweak ad supply chains, metrics, KPIs to boost conversions, slash carbon – here’s how

By Jo Georges - Head of Australia & New Zealand at Scope3 | Partner Content

Mandatory climate reporting is now a reality and marketing is on the hook. Scope3’s Jo Georges unpacks how to trim digital ad supply chains, lower emissions by 30 percent-plus and notch 264 per cent conversion wins, via Bank Australia and

Market Voice 30 Sep 2024 - 3 min read

Advertisers grapple with the frequency dilemma in walled gardens

By Daniel Tjondronegoro - Co-Founder, Beatgrid | Partner Content

Brands relying on traditional methods that use data fusions and modeling and hoping walled garden data will suffice to risk their competitive edge, budgets, and customer goodwill. Clean rooms are no panacea either, says Beatgrid co-founder Daniel Tjondronegoro. Cross-platform measurement

Market Voice 30 Sep 2024 - 3 min read

Maximising demand and strengthening global reach: Quad Lock’s double digit growth playbook for Black Friday success

By Adrian Rafter - Head of Performance Data, Quad Lock | Partner Content

With Black Friday becoming the defining sales event of the year the pressure is on for brands to stand out amongst a growing crowd of businesses looking to make an impact. Adrian Rafter, Head of Performance Marketing at Quad Lock,

Market Voice 23 Sep 2024 - 4 min read

Inside out marketing: Leveraging owned media channels to grow your brand with insight from Nike, Virgin and Rip Curl

By Sonder and Mi3 | Partner Content

Owned media lies at the heart of modern brand building and growth and is worth millions to those who can harness its power strategically. Those who do it well invest into data, experiences, cross-functional collaboration and customer-led marketing strategy.

During

Market Voice 23 Sep 2024 - 3 min read

How JOLT’s Spark Intelligence Platform repowers out-of-home planning, trading and reporting – millions of devices plus first party data drives stronger brand campaigns

By Randall Taylor - Senior Data, Strategy and Insights Manager, JOLT | Partner Content

JOLT’s out-of-home network is now as easy to plan, trade, and report on as digital advertising channels – and the network is rapidly growing as businesses, councils, transport authorities and governments strike partnerships, says Senior Data, Strategy and Insights Manager,