Strange things are happening in magazine land – key titles in print are on the rise, SMI data has magazines as one of the few growing in ad revenue this year and magazines, along with podcasts and news, were the only channels to avoid ‘peak media fatigue’, in which consumer time spent across all media – including video streamers – contracted 10 per cent this year, a first in 13 years of Deloitte’s annual Media & Entertainment Consumer Insights report. Perhaps most unexpected is the ecom powerhouse, Amazon, turning to print magazine advertising for the first time – and 500,000 catalogue-wrapped Are Media magazine mastheads – to drive Amazon Prime Day. There’s not too many stranger things...