Omnicom's precision marketing division Omnicom Precision Marketing Group (OPMG) has acquired LeapPoint, a digital advisory firm specialising in optimising the orchestration and performance of marketing lifecycles. This move is part of OPMG's strategic efforts to provide a comprehensive end-to-end content solution.

LeapPoint, led by Co-Founder and CEO Nik DeBenedetto, assists Fortune 1000 enterprises in enhancing their marketing organisations by integrating people, processes, and Adobe technology. As an Adobe Gold Solution Partner, LeapPoint possesses deep expertise across Adobe Experience Cloud, particularly Adobe Workfront, Fusion, and other Adobe Content Supply Chain offerings.

"LeapPoint’s outstanding depth of expertise across the Adobe Content Supply Chain, and Workfront specifically, makes them a vital strategic addition for Omnicom. LeapPoint is an expert in delivering the process optimisation, workflow automation and technology integrations critical to the implementation of a modern marketing operating model," said CEO of OPMG, Luke Taylor. "This acquisition therefore not only strengthens our existing content supply chain capabilities, but also further positions OPMG as a leader in the digital transformation space."

LeapPoint's services aim to streamline and automate workflows, break down operational silos, and improve team collaboration. This acquisition bolsters OPMG's existing content supply chain capabilities and positions it as a leader in the digital transformation space.

"I am thrilled about the positive impact that joining Omnicom Precision Marketing Group will have on the next phase of growth for LeapPoint. We look forward to scaling our ability to provide our customers with unparalleled content supply chain expertise, enabling rapid delivery and effective management of content at scale," said Co-Founder and CEO of LeapPoint, Nik DeBenedetto.

LeapPoint's ability to design and build modern operating models anchored on Adobe’s Content Supply Chain solution has been acknowledged by Adobe. "Given our existing partnership with Omnicom, I am looking forward to expanding our relationship with Nik and his team," said Head of Strategy and Product for Adobe GenStudio and Adobe Workfront, Brent Rudewick.