Woolworths has partnered with QMS ahead of the Paris 2024 Olympic and Paralympic Games, joining Allianz, Stan, Toyota Australia, and Patties Food Group in the Paris 2024 Digital Screen Network. The network was launched in mid-April and will run until the closing ceremony of the Paralympic Games on 8 September.

Woolworths is an official partner of the Australian Olympic team, and is also a major package holder for Nine's upcoming broadcast of the Paris Olympic Games.

QMS is the Official Outdoor Media Partner of the Australian Olympic Team and Paralympics Australia Team for Paris 2024. The network is expected to reach more than 80% of people aged 18+ per month across premium, national digital large format billboards, the City of Sydney street furniture network, The Convenience Network, Canberra Airport, and Gold Coast street furniture assets.

"With our Paris 2024 Digital Screen Network partnerships now in full flight, we are thrilled to welcome Woolworths on board. Together with our existing partners they will help showcase news, wins, triumphs, records and much more from Paris on our market-leading national digital screen network," said QMS Chief Sales Officer, Tim Murphy.

Murphy further highlighted the significance of the Olympic and Paralympic Games as global sporting events that reach and connect with people like no other. He said: "Our Paris 2024 Digital Screen Network is a ground-breaking way for brands to connect with consumers in the lead up and throughout the Games to reach people in real time where they live, work and play."

With the Paris 2024 Olympic Games Opening Ceremony less than 10 days away, Murphy said excitement was building for the partner content already coming to life across their screens. "Interest levels continue as more brands look for real time opportunities to capture the spirit of the Games and support our athletes," he said.

In addition to its partnership for the Paris 2024 Games, QMS is also the official outdoor media partner of the Australian Olympic Team for the Milan-Cortina 2026 Olympic Winter Games.