Melbourne-based agency ICON and Xenai Digital have partnered to create a joint offering that provides clients with comprehensive, end-to-end service design and technology upgrades. The collaboration brings together expertise in Salesforce, CX, UX, UI, AI design, and open-source technologies such as Drupal and GovCMS, with the goal of addressing all aspects of digital transformation needs across the marketing ecosystem.

ICON, with offices across Australia, specialises in end-to-end user engagement, design, content strategy, and development. The agency has deep expertise in Drupal and GovCMS SaaS/PaaS. ICON extends engagements via its in-house brand, PR and communications, behaviour change, and media training capabilities for end-to-end creative communications campaigns.

Xenai Digital provides solutions to accelerate the path to value from Salesforce adoption, enabling clients to fully leverage their data and technology investments to demonstrate ROI. The company has a strong focus on customer experience (CX) automation, driving growth and engagement with unmatched efficiency, delivering exceptional value, and maximising tangible business returns.

"Australian businesses and government departments need robust, flexible, and scalable solutions to meet client's evolving needs. Our partnership utilises the power of Salesforce, Drupal, and GovCMS to deliver customised content, targeted communications, and best-in-class user experiences. We're excited to partner with Xenai Digital to expand our client service offering", said Co-Founder of ICON, Chris Dodds.