Pet Circle, Australia's largest online pet supplies store, is set to launch its first large-scale 'WOW Moments' marketing campaign.

The campaign, known for creating 'feel good moments' that surprise and delight customers, will span across social media, out-of-home (OOH), and experiential marketing.

The campaign includes a series of unique and engaging activations, with over $50,000 worth of pet products up for grabs. The campaign will kick off by offering free personalised pet portraits and distributing free pet toys through street poster supersites in key locations across Sydney from 14 - 27 July, in collaboration with Streetfighter Media.

The street posters will display 'WOW Moments' pet portraits of Sydney petfluencers and offer up one burrow plush toy daily in Bondi, Surry Hills, Leichhardt, and Parramatta. The campaign will culminate in a 'Christmas in July' mystery box giveaway featuring over $50,000 worth of pet products.

"Providing exceptional value for our customers is something that we do everyday at Pet Circle - by providing the best prices across our range of products and giving back through our WOW Moments program,” said Ella Lymbereas, VP of Marketing and Brand at Pet Circle. "We know that the rising cost of living has made it challenging for many pet parents this winter, so we wanted to take our WOW Moments program into the wider world, and surprise our community with some winter joy."

Pet parents in Sydney on 20 July and Brisbane on 27 July will have the chance to find mystery boxes full of different toys and lifestyle products and a $50 Pet Circle voucher.

“Our 'Christmas in July' themed giveaway, with over $50k worth of products up for grabs, aims to celebrate the special bond between pets and their family, and help alleviate some pressure with a $50 Pet Circle voucher in every box," added Lymbereas.

Founded in 2011, Pet Circle is committed to supporting the community by donating food and pet supplies to over 100 rescue organisations across Australia.