Movember, a prominent men's health charity, has launched a new campaign titled 'The Real Face of Men's Health'. The initiative aims to shift perceptions of men's health and its impact on everyone, not just men.

The campaign's goal is to spark conversations and build a foundation for changing attitudes and policies around men's health.

The campaign is the first to be fully developed by Movember's in-house creative team, Movember Creative Studio. It includes a hero film and a series of content films that tell the stories of real Movember community members and the impact men's health has on their families and loved ones.

Jeremy Macvean, Movember's Chief Marketing Officer, said, "The Real Face of Men's Health represents a new frontier for Movember, showing the critical importance of our mission and advocacy for men’s health. By bringing together diverse voices and experiences, we aim to ignite a global movement that drives men's health policy change and fosters healthier communities worldwide."

Sophia Bell, Movember Creative Strategist and Head of Brand, added, "It's not the typical men’s health campaign you might expect. The Real Face brings new perspectives on men's health from the families and communities who care for men. Whether that's a partner who supports a man through cancer and feels the weight of it, or the friendships rocked when they lose a man to suicide. Those ripple effects – the often-overlooked consequences of men’s health – are at the heart of this campaign."

The campaign was brought to life by production company The Producers. Luke Thompson, Creative Director at The Producers, said, "Having the opportunity to collaborate on the creative idea and scripts with the Movember Creative Studio team was an amazing opportunity. It truly led to a more seamless production process when it came to executing our films."

'The Real Face of Men's Health' has launched globally across digital, social media, and broadcast channels. Movember is inviting supporters to add their voices to the movement via its website, by sharing personal stories and advocating for policy and health system reform.