Orchard has been appointed as the Digital Agency for the Detmold Group, a global innovator in sustainable packaging, following a competitive pitch.

The Detmold Group, with over 70 years of history, operates globally, working with brands such as Woolworths, McDonalds, Uber Eats, and Dusk. Orchard will work across businesses, including Detpak and Paperpak, which are part of the Detmold Group. The group has previously collaborated with Uber Eats on the development of a unique portal that provides merchants with sustainable packaging, aligning with Uber Eats' global objective of 80% sustainable packaging usage.

"Orchard has strong technical and eCommerce expertise, deep knowledge of the Optimizely platform, and alignment in cultural values, making this partnership a natural fit. We are excited to collaborate closely with the Orchard team to continue to deliver cutting-edge digital strategies that will drive continued growth," said Kate Heylen, Digital Marketing Manager, Detmold Group.

The new partnership will also see Orchard further grow the e-commerce and martech offerings for the Detmold Group.

"We're honoured to partner with a company of Detmold Groups calibre, one that has demonstrated impressive growth over many decades. With our deep expertise and experience, Orchard is well-positioned to deliver connected experiences that will support and enhance Detmold Group’s ongoing success," stated Wai Kwok, CEO, Orchard.