The Interactive Advertising Bureau (IAB) Australia has released its Annual Report, outlining key industry priorities for 2025. Top of the list include harmonising carbon emissions tracking for media buying and planning, evolving the digital ratings currency Ipsos iSis, and preparing for the next tranche of privacy reforms.

Among the top 10 are also a need for education on AI developments in the digital advertising industry. The IAB additionally signalled plans to update the Australian Digital Advertising Practices, develop best practice for the emerging retail media industry, and improve the effectiveness of digital advertising operations, with a focus on advanced TV solutions.

The next-year priorities came as the IAB Australia offered up a review of this year's efforts. The IAB has grown to 190 members, with 20 new members joining in FY24 and 12 to date in FY25. The organisation's councils and working groups have seen participation from more than 350 individuals from various digital advertising companies.

IAB said its mentoring program has also seen significant engagement, with 90 people participating and a total of 450 participants to date. The organisation's e-learning modules have been undertaken by more than 1,800 individuals. IAB Australia has also been working with IAB Tech Lab on new frameworks and guidance for digital advertising in a world of changing technology and regulation.

"As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever. I am immensely proud of our board and what we have achieved over the past year. While we may be fierce commercial competitors in our day jobs, we continue to unite within the IAB to support Australia's $15.6 billion digital advertising market," said Vanya Mariani, the newly appointed IAB Australia Chair and commercial director - media at carsales.

The annual report and priorities were unveiled at the inaugural IAB Australia Leadership Summit today.

IAB Australia CEO, Gai Le Roy, expressed gratitude to the members for their investment in the IAB, stating, "It allows us to provide a wide range of services to member companies, as well as funding the important work we conduct on behalf of the entire industry. As we head into 2025, our Board, Councils and the full IAB Australia team will continue to both lead and support the industry."