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Posted 20/11/2024 10:42am

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Podcasts on the rise,
Bronwyn and ABC soar,
Listeners tune in.

In partnership with
Salesforce

News Corp's Bronwyn, ABC's If You're Listening podcasts move up charts, Hamish & Andy hold firm in latest Australian Podcast rankings

News Corp Australia’s Bronwyn podcast and ABC’s If You’re Listening have proven the biggest movers in this month’s top 25 Australian Podcast Ranker from Commercial Radio and Audio (CRA) and Triton Digital.

The Bronwyn podcast, available from News and NOVA Entertainment, climbed 23 places to reach 14th position in the October 2024 tracker with just over 263,000 monthly listeners and 489,608 monthly downloads, while ABC’s If You’re Listening moved up 12 places to 23rd with just over 223,000 monthly listeners and 686,884 downloads.

The top 10 was otherwise dominated by longstanding shows and players. The highest performing podcast was once again Hamish & Andy on LiSTNR, with 934,394 monthly listeners (up 10.2% month-on-month) and 1.853 million monthly downloads.

In second place was Casefile True Crime on Audioboom (771,026 monthly listeners), while in third, ABC News Top Stories also held position (747,728 monthly listeners). Rounding out the top five are Shameless from Shameless Media (593,270 monthly listeners) and Mamamia Out Loud from Mamamia (564,874 monthly listeners).

The top 10 then included The Imperfects (ARN/iHeart, 484,556 monthly downloads), the Kyle & Jackie O Show (ARN iHeart, 470,864), Conversations (ABC, 443,446), Life Uncut (ARN/iHeart, 370,158) and ABC News Daily (ABC, 348,728).

In terms of genres, the top five according to the October 2024 Australian Podcast Ranker by monthly listeners are Society & Culture (4,763,761), True Crime (4,301,686), News (3,935,066), Comedy (3,529,201) and Sports (3,220,169).

As to publishers, the Australian Podcast Ranker top five podcast publishers for October 2024 by monthly Listeners are ARN/iHeart (4,565,128), LiSTNR (SCA, 3,218,488), Australian Broadcasting Corporation (2,766,661), SiriusXM Podcast Network (2,346,084) and Audioboom (2,142,632).

LiSTNR retained its ongoing top position for sales representatives by monthly listeners in October 2024, growing its total sales network audience month-on-month to more than 7.2 million monthly unique listeners.

LiSTNR said its growth is driven by many of its owned and operated podcast titles, together with LiSTNR’s global partner titles from SiriusXM and Wondery. In October, Happy Hour with Nikki & Lucy grew its audience once again, increasing by 22.9% month-on-month to a record 335,723 monthly listeners. The Marty Sheargold Show led the way with radio podcasts, also increasing by 22.9% month-on-month.

Other LiSTNR titles to grow in the past month included the Aunty Donna Podcast (up 17.1% to 77,123 monthly listeners), Commsec Market Update (up 6.9% to 132,537 monthly listeners), The Matt and Alex All Day Breakfast (up 3.9% to 47,381 monthly listeners), The Briefing (up 2.9% to 141,163 monthly listeners) and The Rush Hour with JB & Billy (up 2.2% to 132,167 monthly listeners). The Jess Rowe Big Talk Show returned to the All-Australian Podcast Ranker, moving up 30 places in October and with the Australian cricket season now in full swing, leading cricket podcast Willow Talk returned to the Top 200 Podcast Ranker with 40,783 monthly listeners.

LiSTNR’s partner titles also experienced audience growth across the month including The Megan Kelly Show, Crime Junkie and Pod Save America from SiriusXM and Wondery’s British Scandal, How I Built This with Raz Guy and Small Town Murder. In addition, the female-led juggernaut, Call Her Daddy, made its Australian Podcast Ranker debut in October, having recently joined the LiSTNR sales network as part of the SiriusXM partnership.

“As Australia’s number 1 podcast sales representation network, LiSTNR continues to deliver audience growth, which in turn is driving the overall growth of the Australian podcast marketplace. LiSTNR’s premium AdTech Hub continues to provide clients with more effective advertising campaigns that exceed ROI expectations,” reflected Executive Head of LiSTNR Audience and Growth, Grant Tothill.

ARN's iHeart said the results reiterated its status as Australia's number one source for all things digital audio, remaining Australia's #1 podcast publisher for the 54th consecutive ranker and recording four shows within the top ten.

During the month of October, iHeart recorded over 4.5 million listeners and 14.4 million downloads. These stellar results follow a record number of nominations at the 2024 Australian Podcast Awards, with winners due to be announced tomorrow.

Among the top 10 in this month's ranker is Audioboom's Casefile, who maintain its spot as the #1 true crime podcast and ranking #2 overall. The Imperfects held strong at #6 overall (#1 Health & Wellness podcast), while The Kyle and Jackie O Show climbed to #7 as the undisputable #1 radio catch up show. Life Uncut, hosted by Brittany Hockley and Laura Byrne, retained its position at #9 overall and the #1 relationship podcast in the country.

Other standout performances in October include Stuff You Should Know sitting at #20 overall and maintaining its reign as the #1 knowledge podcast; She's On The Money, climbing to #35 overall, reaffirming its dominance in the finance category, while Dyl & Friends by Clubby Sports ranked #46. Casefile Presents: Missing Niamh also debuted on the ranker at #38. Also in the Top 50, On Purpose with Jay Shetty remaining at #48 and Audioboom's No Such Thing As Fish at #49 as they wrapped up their Australian national tour.

"iHeart's success on the Australian Podcast Ranker highlights the powerful connections our audio content creates for both brands and listeners alike,” Corey Layton, ARN's Head of Digital Audio, said. “Our slate of incredible shows and the communities they engage, provides brands with everything they need to access to Australia's fastest growing mass medium."

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