Paramount Australia and New Zealand (ANZ) Consumer Products Team has joined forces with homewares retailer, Adairs, to launch a Paw Patrol children’s range for the upcoming holiday season.

The 12-piece collection, which includes home décor items such as a night light, sleeping bag, wall art, and bedlinen, all adorned with Paw Patrol characters, is priced from AU$24.99 to $199.99. The range is available in-store and online via Adair's website.

Rebecca Jenkins, Senior Director Retail and New Business, Paramount Consumer Products ANZ, expressed her enthusiasm for the partnership.

"This partnership with Adairs is a wonderful extension of the Paw Patrol universe, allowing children to be surrounded by their favourite pups every day. We can’t wait to see these beautiful items bring joy to kids all over Australia and New Zealand this holiday season," she said.

Alex Liebelt, Senior Product Manager, Adairs, also shared his excitement about the collaboration.

"We’re excited for our first ever collaboration with Paramount Consumer Products to introduce Paw Patrol to Adairs Kids. Exclusively designed by our inhouse design team, the collection showcases beloved characters in hand-drawn illustrations with subtle pops of colour. We’re offering a wide range in our beautiful quality to help complete a bedroom makeover or to offer those unique special, stand out pieces that both the parent and child will love," he said.

The Paw Patrol franchise, produced by Spin Master Entertainment, celebrated its 10th anniversary this year with a spin-off series, a theatrical sequel, a themed morning tea at The Langham, community events, new toys and more.

Paramount Consumer Products oversees all licensing and merchandising for Paramount, a global media and entertainment company.