The latest readership figures for Total News reveals robust engagement remains across multiple categories with 20.8 million Australians consuming news across print and digital formats for the 12 months to September 2023.

The figures include Apple News and Google News along with the digital and print readership of leading newsmedia mastheads. Total News generates 68 million reader interactions per week, according to the latest Roy Morgan figures, with three in five news audiences engaging with three or more categories in addition to general, breaking news content. The most popular categories after General News (94%) are Property (67%), Sport (60%), Lifestyle & Health (57%), Entertainment & Culture (51%), and Business & Finance (47%).

Interestingly, special interest category news appeals to early adopters, who are at least 20% more likely than the general population to buy new model cars and be aware of the latest financial products, according to the latest Total News figures. Readers across the top titles within the Auto, Business & Finance and Lifestyle & Health news categories are 20-35% more likely than the general population to have high discretionary spending.

Most readers are paying for their news too - six in ten readers are paying to access. These paying news readers are 20% more likely than the general population to be homeowners and big spenders, according to the Total News report. Total News readers are overwhelmingly multi-channel audiences, with more than one in two engaging with both printed and digital news in any given month, according to Roy Morgan.

Vanessa Lyons, Executive General Manager of ThinkNewsBrands said: 'Aussies eagerly embrace news content across all forms and topics, to stay informed, up to date and entertained throughout the day. These latest audience figures reaffirm that Total News is a consistently relevant, dependable, and commercially beneficial media component for brands and advertisers,' she said.

Lyons said the latest figures were good news for advertisers. 'The latest Total News figures should instil confidence in Australian advertisers that Total News is a lucrative, commercially effective channel for brands to do just that,' Lyons said. 'While the current Australian economic climate remains uncertain and the impacts of global events are unfolding day by day, these figures show that Total News remains a critical element for success in the advertising and consumer engagement toolkit.'