Shopify merchants worldwide have set a new Black Friday record, raking in a combined total of $4.1 billion USD in sales, marking a 22% increase over the previous year.

In Australia, Shopify merchants experienced their peak sales hour at 10AM AEST on November 24. Melbourne, Sydney, and Brisbane emerged as the top-selling cities, with an average cart price of $165.70 AUD. The top five product categories by orders were clothing, personal care, kitchen & dining, shoes, and jewellery. Interestingly, mobile sales dominated, accounting for 73% of total sales, while desktop sales made up the remaining 27%. Cross-border orders constituted 14% of total orders, and point-of-sale (POS) sales saw a 27% growth compared to last year.

Globally, the peak sales per minute reached a staggering $4.2 million USD on Black Friday at 12:01 PM EST. The top-selling countries were the U.S., UK, and Canada, while the top-selling cities were Los Angeles, New York, and London. The average cart price was $110.71 USD, with clothing, personal care, jewellery, shoes, and decor being the most popular product categories. Mobile sales accounted for 75% of total sales, with desktop sales making up the remaining 25%. Cross-border orders made up 15% of total orders, and POS sales saw a 33% increase from last year.

'Another epic, record-breaking Black Friday in the books for Shopify merchants. The world showed up for our merchants, and the excitement is only building, with Cyber Monday still to come,' said Finkelstein. Shopify is set to provide a first look at Cyber Monday sales data in their next update, which is eagerly anticipated by the industry.

These figures highlight the continued shift towards online shopping, a trend that has been accelerated by the Covid-19 pandemic. As consumers increasingly turn to e-commerce for their shopping needs, platforms like Shopify are reaping the benefits, providing a crucial lifeline for businesses during these challenging times.