Soft drink brand Schweppes, a subsidiary of Asahi Beverages, has unveiled a new brand platform, 'A Sip for your Senses', in a campaign crafted by Clemenger BBDO. The campaign, inspired by the millions of bubbles that supposedly 'awaken the senses' when a Schweppes bottle is opened, aims to bring the sensory experience of the product to life in its communications.

Lauren Fildes, General Manager of Marketing at Asahi Lifestyle Beverages, explained the concept behind the campaign. 'Schweppes is all about awakening the senses. And we want that feeling to come to life in everything we do – even our communications. So, we set out to create a campaign that’s as much of a sensory experience as our product,' she said.

Ant Phillips, Clemenger BBDO Group Creative Director, echoed Fildes' sentiments, highlighting the brand's heritage in carbonation. 'Jacob Schweppe was a pioneer in carbonation, bringing fizzy magic to the everyday experience of drinking water. In launching the ‘A Sip for your Senses’ platform, we wanted to celebrate this magic by showing that each and every bubble within a bottle of Schweppes contains its own sensory world of wonder,' Phillips stated.

The campaign, which launched on 11 November, will introduce Australia to Schweppes' new colourful master brand visual identity. This new look is set to roll out across all product lines from November 2023 and will be seen across TV, VOD, OOH, Spotify and in-store throughout 2024.