Media agency The Pistol has been named a TikTok Agency Partner following the platform's recent expansion of its Marketing Partners Program, which now includes a new Agency category.

As a TikTok Agency Partner, The Pistol will focus on creating and optimising TikTok campaigns for its clients.

Jaime Nosworthy, CEO of The Pistol, said: 'We are thrilled to have been named as a TikTok Agency Partner. Our clients consistently recognise the value that TikTok brings to their campaigns, as evidenced by their ongoing success on the platform. These recent platform expansions provide our clients with the opportunity to enhance and elevate their campaigns, resulting in ongoing improved campaign performance.'

Melissa Yang, TikTok Global Head of Marketing Partnerships and Industry Education, said: 'At TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that resonate with TikTok communities. We are excited to lean into the media and creative service model with agencies to provide brands with innovative solutions that continue to level up their TikTok campaigns.’

The Pistol's partnership with TikTok is not its first foray into major platform collaborations. The agency also holds partnerships with other digital giants such as Google, Meta, Pinterest, Microsoft and Snapchat.

The agency's recent client wins include Riparide, Vitasoy and DECJUBA.