ASX-listed property giant, The GPT Group, has appointed Hatched for digital and paid media responsibilities across its retail portfolio. The GPT Group manages a $32 billion portfolio of assets, including 11 high-quality shopping centres across Australia such as Melbourne Central, Pacific Fair and Rouse Hill Town Centre.

Hatched will work closely with the GPT retail team to deliver a communications strategy, planning and buying media across various channels. These include offline, search, display, programmatic and social, with a localised approach for each of the Group’s centres nationwide.

GPT General Manager Marketing, Campaigns & Content, Paul Mansfield said: 'Hatched won us over with a combination of media nous and their no-nonsense approach. We’re delighted to be working with them and look forward to the year ahead.'

Hatched, an independent, Australian-owned media agency with a team of 66 people, has a client list which includes Forty Winks, Booktopia, Brown Family Wine Group, Reece, Open Universities Australia, AIA Insurance, Bapcor, Kennards Hire, Vision Super, Moose Toys, CPA Australia, Dairy Australia & Mirvac.

Hatched Sydney Managing Partner, Cat Edghill, said: 'We’re excited to put our media smarts to work to help drive footfall for GPT’s national portfolio of diverse retail destinations. Given our retail credentials, GPT is the perfect client for us. Most importantly, the team shares our desire to work in true partnership which is what we’re all about.'