Orchard Health Group, the healthcare division of Orchard Group, has been recognised for its work on GSK Australia’s ‘Know Shingles’ campaign at the Pharmaceutical Marketing Excellence Awards (PMEA). The campaign took home the award in the 'Excellence in Engagement through Integrated Channels' category.

The PMEA awards recognise excellence and innovation in improving patient outcomes across 14 categories in European, international, and local markets.

The 'Know Shingles' campaign is a public education initiative aimed at raising awareness and understanding of the prevalence, risk, and impact of shingles on older Australian adults. The campaign was lauded by PMEA judges for its design, execution, segmentation, messaging, use of personas, and comprehensive metrics.

In response to the win, Wai Kwok, CEO of Orchard Group, said: 'At Orchard we are driven by a passion for creating connected experiences for all our clients. This win is testament to the effectiveness of our healthcare partnerships and the work our brilliant people do. It’s fantastic to get recognised for pharmaceutical excellence at a global level, what a great way to close out 2023.'

Orchard is part of the ASX listed Enero Group, with offices in Sydney and New York. The company's client roster includes big names such as Hyundai, Aldi, BPAY, Hoyts, MSD, Biogen and CSL, among others.