The inaugural Cartology Campaign of the Year Awards in retail media recently took place at Sydney Harbour's Pier One, with Vittoria Food & Beverage’s Jarlsberg campaign taking out the top honour. The awards recognised excellence in retail media campaigns, with over 30 submissions, 13 finalists and four category winners.

The category winners were:

Coca-Cola Europacific Partners won Best Omnichannel Campaign for its Sprite Lemon+ launch.

Nestlé Purina Petcare took home the award for Best Use of Customer Insights with their Cat Give Back campaign.

Peters Ice Cream was recognised for Best Event Activation with their Summer of Ice Cream event.

Vittoria Food & Beverage won Best Small Supplier Campaign for their Jarlsberg Month, which also secured them the overall Cartology Campaign of the Year award.

Cartology Managing Director, Mike Tyquin, said: "It was incredibly pleasing to see such quality campaign pitches across all categories. These awards truly demonstrate the effectiveness of retail media with customer insight at the core. Clients were clear on objectives, which enabled us to unlock the right insights and the right solutions to drive better campaign outcomes," he said.

Jane Saleh, Woolworths Supermarkets Director of Brand and Marketing and 2023 Campaign of the Year judge, said of the winning Jarlsberg campaign: "The Jarlsberg month campaign was a true example of knowing the customer and the nuances of the category. The deli counter shopper is a captive audience, so engagement through deli counter screens, decals and sampling really leveraged the theatre of the store environment," she said.

The Cartology Campaign of the Year winner for 2023 will also be celebrated at the upcoming Woolworths Supplier of the Year Awards.