Val Morgan, the advertising company with a footprint across Australia and New Zealand, has announced a series of key appointments and promotions within its strategy and client solutions team, BrandFit. The move comes amidst a period of strong partnership and sponsorship revenue growth for the company, which specialises in cinema, outdoor and digital publishing.

Jo Scott, formerly the National Head of Experience Design at Starcom Australia, has been appointed as the Head of Strategy, a newly created role. Scott brings over 18 years of strategy and business experience within media and communications agencies to the table. She will work across the Val Morgan group of brands, including Val Morgan Cinema, VMO and Val Morgan Digital, and report to Paul MacGregor, Director of Strategy & Marketing.

Paul MacGregor, Director of Strategy & Marketing at Val Morgan, said, “Over the last two years, our partnership revenue has gone from strength to strength, we’re thrilled to bring Jo on board to lead our strategy team and continue driving this momentum. Jo brings a wealth of experience to the Val Morgan business and her unique combination of strategy, creativity, and leadership skills will be critical in delivering greater value to our partners and more innovative solutions to our clients.”

Scott herself expressed excitement about her new role, stating, “I’m excited to join Val Morgan, their business momentum, people-first culture and commitment to sustainability initiatives will be an environment I can thrive in. Across the group, the business has an incredible set of opportunities for brands and I’m thrilled about joining this amazing team to bring a fresh approach to our work with partners and clients.”

In addition to Scott's appointment, several other promotions and appointments have been made across Val Morgan's strategy and client solutions team. Lizzie McDonald has been promoted to Group Strategy Manager, while Diana Demetri and Christelle Quillien have expanded their roles as Group Client Solutions Managers. Cassandra De Francesco and Ben Foyster have also been promoted to the role of Client Solutions Manager. Eden Cloera has recently joined the team from Carat as Strategy Executive within the strategy team.

MacGregor expressed his ambition for the team, stating, “Our ambition has always been to build the best strategy and client solutions team in ANZ. The progress and development of our current team, alongside the addition of these exceptionally talented new members, supercharges our mission to achieve this goal.”