Marketing agency Five by Five has been enlisted to develop developing a brand platform for Arubial, a business specialising in premium Australian wagyu beef.

Arubial, a family business since 1906, is contributing to Australia's reputation as the second-largest wagyu beef producer in the world. Operating across five properties in Southeast Queensland, Arubial breeds full-blood wagyu cattle using Breedplan data entry and herd recording to produce genetically elite animals for an international market.

The collaboration has resulted in a new tagline for Arubial, 'Sharing Genetic Excellence', and a bespoke website that showcases the Morgan family's heritage and high-quality product.

Matt Lawton, Managing Director at Five by Five, said: “Arubial are true innovators and are elevating Australian produce to compete with the best in the world using data. That’s what made this such an exciting business to work with and further strengthens our credentials in agtech.”

The agency's Creative Technologist, Matt Werth, said: “The website we’ve built with Arubial is a combination of a crafted design alongside thoughtful web development with a robust CMS for real-time display of quality products. It means we’ve created something that is beautiful, functional, and really serves the brand platform the team worked so hard to craft.”

Claire Morgan, Communications and Marketing Manager at Arubial, said: “Working with Five by Five on this project has been an exceptional journey. The execution has been professional, and building our brand from scratch with such a collaborative team has been an immensely rewarding experience. Their ability to translate our vision into a purposeful yet creative form has been excellent, and the bespoke brand work and website have really captured the essence of Arubial.”