StackAdapt, a multi-channel programmatic advertising platform, has integrated with Shopify, a leading e-commerce platform. This integration aims to provide merchants and marketers with hyper ad targeting opportunities. The collaboration will allow Shopify merchants to leverage their first-party data in a cookieless world, enhancing their ability to engage customers throughout the purchasing funnel.

Shopify store owners can now automatically install the StackAdapt pixel through Shopify's App Store or directly from StackAdapt. This integration enables users to onboard pixels and audience actions, track conversion events for monitoring and optimisation, and create high-intent audiences based on these events.

In Australia, Shopify boasts over 100,000 retailers on its platform. StackAdapt offers predefined templates that enable users to define their audiences with rule-based segmentation. The integration is designed to increase ad relevance and optimise campaign performance, ultimately boosting Return on Investment (ROI).

"Enabling Shopify merchants to activate their first-party data through a simplified pixel onboarding process represents a major step forward in e-commerce advertising," said Vitaly Pecherskiy, CEO of StackAdapt. "Our integration not only minimises the complexities associated with digital advertising but also opens up new opportunities for merchants to connect with their audience in a more meaningful and personalised way."

The integration simplifies the installation of pixels on Shopify storefronts, reduces manual efforts, and streamlines the process of creating precise retargeting and lookalike audiences. The e-commerce sector is projected to reach eight trillion by 2027, making targeted and efficient advertising increasingly crucial.

StackAdapt's integration positions it for future enhancements, such as customer data platform (CDP) integrations, email targeting, and dynamic creative optimisation (DCO). StackAdapt is used by hundreds of brands and agencies around the world. It has been recognised as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest performing and easiest to use platform.