Partnerize, a company focused on innovation, has announced the appointment of Andy Crossen as Chief Product Officer. The company has also launched a Customer Advisory Council.

Crossen's role is set to reshape partnership marketing through the introduction of new AI-powered tools. His appointment is part of a strategic focus on scalable, AI-driven partnership solutions that deliver tangible results. Partnerize uses generative AI to automate content and optimise partnership strategies, amplifying scalability and ROI. The company has introduced new real-time tracking and EMV tools that provide brands with clear value metrics across complex digital ecosystems. Partnerize has also enhanced its compliance tools, including fraud screening and social listening, as part of its BrandVerity solutions.