Vistar Media, a global leader in programmatic digital out-of-home (DOOH) technology, has launched its Retail and Billboard Auction Packages in Australia. This new offering aims to simplify access to top retail and billboard spaces for brands, marking a significant advancement for programmatic DOOH in the country.

The Auction Packages are categorised by format, including large-scale billboards over 25 sqm and small-format retail screens. They also offer restricted category access for regulated sectors such as gambling and alcohol. The new service allows precise targeting near points of interest such as universities, banks, and during peak traffic hours.

"We've taken the complexity out of the buying process by providing curated inventory packages that unlock access to screens targeting large and small format retail venues and billboards-something previously difficult to achieve without multiple direct PMPs with every network," said Matt Steffenson, Director of Supply, APAC at Vistar Media.

The packages are designed to streamline campaign setup and execution by providing a single deal ID to access segmented inventories. Key packages include Retail Large Format, Retail Small Format, Small Scale Billboards (<25 sqm), and Large Scale Billboards (>25 sqm). Specialised packages are available for venue targeting in restricted categories and key points of interest.

"With these packages, brands can now quickly connect with their desired audiences through relevant inventory, without the operational hurdles," added Steffenson.