Sitecore boss Dave O'Flanagan continues his overhaul of company leadership, appointing Eric Stine as its new Chief Operating Officer.

Posting on LinkedIn earlier today said, "Eric brings a wealth of experience from his roles as CEO of Elemica, Chief Commercial Officer of Skillsoft, and Chief Revenue Officer of Qualtrics, among other executive leadership positions.

"His leadership will be instrumental as we align our customer-facing teams to bring maximum value to our customers and partners globally, delivering a composable DXP that transforms how marketing teams create content and digital experiences with our integrated suite of marketer-first AI capabilities.

As Mi3 reported earlier this year, O'Flanagan started cleaning house soon after he took over from former Steve Tzikakis who left after failing to sell the business. Chairman Jonas Persson also departed at the same time. As COO, Stine will oversee all customer-facing functions, with a focus on enhancing customers' ability to build compelling digital experiences. This appointment comes at a time when Sitecore is advancing an innovative and integrated suite of AI capabilities tailored for marketing teams.

According to O’Flanagan, CEO  “We view a tremendous opportunity for our composable DXP to fundamentally transform the way marketing teams create content and digital experiences. As we deliver on our strategy of leveraging AI to innovate across digital content and experiences, Eric will align our customer-facing teams to bring maximum value to our customers and partners globally.”

Stine will lead pre-sales, sales, customer success, alliances, and the operations, professional services, support and ecosystem organisations.

"Sitecore has a multibillion-dollar opportunity as marketing intersects with digital transformation and next-gen AI,” said Stine. “Marketing teams at many of the most prominent global brands trust Sitecore to transform the way they work. I look forward to taking our work with customers and partners to new heights, accelerating the next phase of the company’s growth.”