Independent media agency, Hatched has made two new appointments to its Sydney team, naming Laura Comber as Business Director and Berlian Ayudya as Strategy Director.

Comber joins the agency with over a decade of media experience in Ireland, while Ayudya returns to Australia after a five year stint in the US. Both new hires have already begun working with some of Hatched's clients, including GPT Retail, Who Gives a Crap, and Booktopia.

Hatched Sydney Managing Partner and Head of Strategy, Danni Dimitri, said: "We’ve hit the jackpot with Laura and Berlian joining our growing team. Laura possesses such warmth; she truly is a natural people leader. And Berlian has a unique perspective on problem-solving, powered by her ability to unlock and apply consumer and cultural insights to solve clients’ business problems."

Comber, in her new role as Business Director, is looking forward to bringing her collaborative leadership style to the team and building strong foundational relationships with clients. "I am eager to... continue to deliver award-winning work on this side of the globe. As soon as I stepped inside the door of Hatched Sydney, I felt immense pride to be part of such an impressive, talented, and caring team of people," Comber said.

Ayudya, on the other hand, was seeking a role that would challenge her upon her return from the US. "When the opportunity to join the Hatched came up, it felt so right. The team is building and growing something exciting – to be part of this and to work with a group of extremely talented and kind people makes it truly a privilege," Ayudya said.

The appoints follow a series of recent business win for the agency, which has a client portfolio that includes Forty Winks, Who Gives a Crap, Brown Family Wine Group, Reece, Open Universities Australia, AIA Insurance, Bapcor, Kennards Hire, Vision Super, Moose Toys, CPA Australia, Dairy Australia, and Mirvac.