The Outdoor Media Association (OMA) has welcomed two new members, Wildstone and Manboom, to its growing list of asset owner members. This brings the total number of asset owner members to four, further strengthening the association's representation within the outdoor advertising industry.

CEO of the OMA, Elizabeth McIntyre, said: "The Outdoor Media Association (OMA) is excited to welcome two new asset owner members, Wildstone and Manboom. This addition strengthens the OOH industry's ability to innovate and grow, reinforcing our mission to support collaboration and diverse formats across the industry. We look forward to their contributions as we continue advancing outdoor advertising in Australia."

Wildstone, an outdoor advertising company, is known for introducing new locations to the market and investing in the transformation of existing panels into digital sites. Managing Director of Wildstone Australia, Noel Cook, said: "We are thrilled to join the OMA and contribute to the growth and evolution of the OOH industry. Our focus on introducing new, valuable outdoor advertising locations to the market, as well as transforming classic panels into digital sites, aligns perfectly with OMA’s mission to drive the industry forward."

Manboom, is a boutique property and advertising infrastructure developer with a focus on strategic property development, particularly in advertising precincts. General Manager of Manboom, Helen Da Silva, said: "Being part of the OMA community offers an incredible opportunity to collaborate with key players in the OOH industry, and we look forward to bringing our expertise in property development and advertising to the table."

The OMA represents most of Australia's Outdoor Media Display companies and production facilities, as well as some Media Display asset owners. The association is also responsible for MOVE, Australia’s premier quantitative audience measurement currency for Out Of Home (OOH) media, covering major OOH environments.