Health, aged care and financial services provider, Australian Unity, has launched a new major brand campaign titled 'Real Wellbeing: Balance Your Being'.

The campaign is the first major brand campaign created in partnership with The Royals, following the agency's collaboration on the organisation's health insurance campaign in May.

The latest work emphasises the importance of finding balance in life, reinforcing Australian Unity’s Real Wellbeing proposition.

Head of Brand & Content at Australian Unity, D’arne Buckley, said: “The work leverages the fundamental truth that life is a constant juggling act. Whether that be balancing work and life, saving and spending, our need for care and the desire to be free. Finding more equilibrium in our lives is key to achieving Real Wellbeing”

Australian Unity has been monitoring the wellbeing of Australians for over 20 years through the Australian Unity Wellbeing Index, in partnership with Deakin University.

Managing Partner at The Royals, Andrew Siwka, said: “This was a rare opportunity to tell the story of Australian Unity’s 180 year history of helping Australians achieve greater wellbeing in their day to day lives and we are incredibly proud of how we have delivered a campaign about life’s great balancing act.”

The new campaign includes a launch film, online and social executions, and multiple Out Of Home (OOH) placements, with media planning by Initiative.