Australian influencer marketing platform, Fabulate, is set to launch a new suite of video-led AI tools, SparQ, designed to bolster brand protection across social platforms.

Currently in beta, SparQ aims to empower marketers with the ability to scan thousands of hours of content across TikTok, Instagram, and YouTube in an automated and efficient manner.

SparQ will launch with three main product offerings. SparQ Brand Safe for brand safety is a brand safety feature that scans content for high-risk or explicit content that could potentially put the brand at risk. SparQ Brand Advocate enables marketers to find the right authentic voices in both paid and organic social media.

SparQ Audience Overlap is a follower overlap analysis tool that allows marketers to analyse the unique audience reach of 100 creators in a single search, providing insight into their actual potential audience opportunity.

Chief Revenue Officer at Fabulate, Ben Gunn, said: “We believe this will be a game changer for brands wanting to work in the influencer space,” he said. He further explained the transformative potential of SparQ, stating, “so often you hear about brands or their agencies spending hundreds of hours reviewing a creator’s content. SparQ offers the chance to transform that and for our tools to help flag content that the brand might want to review."

Chief Product and Strategy Officer at Fabulate, Nathan Powell, said: “We all know the creator space has been exploding in recent years, but these tools are designed to unlock that to a new level,” he said.

The launch of SparQ comes at a time when brand safety is a growing concern in influencer marketing. According to the Influencer Marketing Hub - State of Influencer Marketing 2024, 76% of brands recognise brand safety as a concern in influencer marketing.