Australian beauty retailer MECCA has partnered with Adyen to drive greater customer experience across transactions and cater to its fast-growing customer base in-store and online.

MECCA will implement the global payments platform's Unified Commerce and Pay-by-Link technology across its operations. Unified Commerce will allow MECCA to capture payment transactions and real-time shopper insights in a single overview, while Pay-by-Link technology will provide customers with the flexibility to pay however they prefer, regardless of the purchase channel or their location within the store.

Adyen's 2023 Retail Report reveals that 61% of Australians perceive the risk of fraud as a deterrent to online purchases, while 32% are cautious in adopting new payment methods due to fraud concerns. The partnership with Adyen aims to address these concerns and enhance the overall customer experience.

"Customers truly are at the heart of our business, and so we want to make sure every single step of their interactions with us are spot on. By the time a customer has chosen their products and made their way to checkout - either online or in-store - the last thing we want them to experience is a technology glitch, or an unnecessary complication that takes up their time. Adyen has helped us to create a simple and reliable payment solution for our customers that can scale with us as we continue to grow and our customers' needs change," said Chief Technology Officer at MECCA, Michael Hobsbawn.

"Nothing is more important than protecting our customers' data, and so we're always looking at new ways to strengthen our systems against fraudulent transactions. Adyen's security credentials are top notch, helping us to streamline our approach to fraud by improving decision-making on payments."

Adyen's technology is used by companies like Lorna Jane, the Cotton On Group, SHEIN, Nando's, Freelancer.com, Kogan.com, Budget Smuggler, Movember, Showpo, Rodd & Gunn, and Jurlique.

"As retailers continue to seek ways to personalise their customer experience, the payment process becomes an important consideration as it serves as a pivotal touchpoint where customer satisfaction and brand loyalty are solidified. By consolidating transactions into a singular view, not only do we enhance operational efficiencies, but also gain rapid and invaluable insights. At Adyen, we are excited to collaborate with MECCA, empowering them to craft seamless experiences for their customers both online and in-store, all the while bolstering brand protection in an era marked by increasing fraud risks," said Adyen Australia & New Zealand Country Manager, Hayley Fisher.