Streaming technology business Brightcove has introduced a new suite of five AI tools designed to enhance video and engagement technology: AI Content Multiplier, AI Universal Translator, AI Metadata Optimizer, AI Engagement Maximizer, and AI Cost-to-Quality Optimizer.

The Brightcove AI Suite is integrated into Brightcove's video cloud platform and aims to deliver customer ROI through expanded content creation, deeper engagement, increased revenue, and enhanced cost-to-quality efficiency. It leverages Generative AI models from Anthropic, AWS, and Google.

The new solutions are available to existing customers to pilot, with general availability planned for later this year. Brightcove is also integrating AI solutions from other partners, including Caption Hub and Framer.

"Generative AI is transforming how companies create content and how users engage, and we believe it will drive a boom in video content and its consumption. To enable our customers to take full advantage of these next-generation creation and engagement capabilities, we are enhancing our platform with a suite of AI-driven solutions to deliver on these opportunities," said CEO of Brightcove, Marc DeBevoise.

The AI Suite will initially focus on solutions in four key areas: Content Creation, Content Management and Optimization, Content Engagement and Monetization, and Quality and Efficiency. The Brightcove AI Suite is being tested with more than a dozen customers, including Management Leadership for Tomorrow (MLT), Major League Fishing, Italianonline, and OneValley.

For a limited time, the company is expanding its AI pilot program to all customers at no additional cost. Alongside this, Brightcove has also launched the Brightcove AI Pledge, a commitment to securely handling customer data with transparency and responsibility.

"As a trusted partner to more than 2,000 global customers, we are also launching the Brightcove AI Pledge: a commitment to securely handling customer data with transparency and responsibility," said Chief Product Officer at Brightcove, Scott Levine.