B Corp certified outdoor advertising company, Wrappr, has partnered with fellow B Corp Paper Moose to launch a new brand platform, 'Outdoor advertising that goes the extra mile'. The rebrand includes a refreshed visual identity, with a vibrant colour palette of bright blues and bold purples, replacing the previous muted blues and unused secondary palette.

Wrappr's platform allows drivers to earn money by wrapping their cars in brand messaging, providing brands with superior retargeting opportunities. The refined brand icon and graphic system, built on arrows and gradients, is designed to evoke a sense of progress and forward motion.

"Distilling everything Wrappr offers is quite a feat and we’re delighted with how Paper Moose have encapsulated the benefits of Advocate Out-of-Home for brands, drivers and the planet into a wonderfully sleek and simple brand identity. We’re looking forward to the new brand supporting our growth and innovation into the future," said Co-Founder of Wrappr, Liam Shaw.

The new brand concept is positioned as 'advertising with benefits', using vehicular terminology to embody value and impact. Paper Moose has helped Wrappr refine its narrative, focusing on its unique Advocate Out-of-Home (AOOH) offering.

"We’re incredibly proud to partner with Wrappr on this exciting brand refresh. This collaboration has strategic partnership at its core, where our values of innovation, sustainability and impact aligned seamlessly with Wrappr’s mission. The new identity is sleek, smooth, and vibrant – designed to mirror Wrappr’s simple yet powerful offering," said Design Director at Paper Moose, Georgia Shillington.