VaynerMedia has appointed Karen Coleman as its new Country Manager for Australia. She replaces Amy Bradshaw, who has left the global independent creative agency to become Head of Partnerships for TikTok Australia.

Coleman joins the agency from 303 MullenLowe Sydney, where she spent most of the last year as Managing Director. Previously, she managed the Australian operations for global marketing and communications agency, Archetype, and has also held senior leadership roles for Bite Communications and Text 100.

In the new role, she will report to Asia Pacific Managing Director Tim Lindley, who in turn reports to Global CEO Gary Vaynerchuk.

“I'm proud to welcome Karen as our new Country Manager in Australia. She brings a remarkable energy and passion for the future of our industry, as well as a powerful combination of experience and curiosity,” said Lindley. “She's full of new ideas to meet the needs of modern consumers and has a sharp commercial mind that will deliver business impact for our clients. She has a keen eye for talent, and her commitment to nurturing younger generations is truly inspiring. I have no doubt that under her leadership, VaynerMedia Australia will continue to thrive and grow."

VaynerMedia, known for its consumer-first, integrated approach, has gained traction across Australia and New Zealand (ANZ) over the past three years. With Karen stepping into the role of Country Manager with over 20 years of expertise across B2B and B2C sectors in tech, FMCG, and e-commerce, the agency is well-positioned to capitalise on this momentum.  

“Having worked in PR, social and advertising agencies, I was really drawn to VaynerMedia’s social-at-the-centre thinking, as it’s very much my heritage in PR and Comms –– audience-first thinking, fast-moving, and always on the pulse of culture. The teams consist of consumer-centric storytellers and modern media teams that work collaboratively to evolve communication and media strategies based on real-time in-market signals and performance,” said Coleman. “The Australian team has already achieved huge success in the past three years, and I couldn’t be joining at a better time. I look forward to leading the agency through its next phase of growth.”