Formerly known as Simply Energy, ENGIE has launched a new brand campaign via HERO, introducing its creative platform 'It’s Possible'.

The campaign aims to demonstrate that affordable and sustainable energy options are within reach. This comes at a time when research suggests over 70% of Australians believe environmental sustainability should be managed by both government and corporations, yet nearly the same percentage lack Green Power plans and aren't considering them in the next 12 months.

The 'It’s Possible' campaign seeks to change this mindset by showing that renewable energy plans don't have to be expensive.

"We know Australian consumers want good value; particularly now, but they also expect their energy retailer to contribute to a sustainable future in a responsible way," General Manager Marketing and Digital Experience, at ENGIE Retail Australia, Penny Maher, said. "ENGIE’s new platform shows that it’s possible to have affordable and sustainable energy plans, to make the everyday more epic."

ENGIE, one of the world's largest independent power producers, has set a goal to be net zero by 2045. The company operates in 31 countries and has owned Simply Energy in Australia since 2005. The rebranding from Simply Energy to ENGIE is a response to Australians wanting their energy provider to offer good value and contribute to a sustainable future.

"Powering your home with affordable and sustainable energy from ENGIE makes every energy moment a little more epic and magical… even if it is making your morning cuppa," said HERO Executive Creative Director, Shane Geffen.

The nationwide campaign will be promoted through TV, BVOD, OOH, radio, digital and social media.