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Posted 14/10/2024 10:50am

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hAIku

Gelato Messina,
In Woolworths, a sweet delight,
Nationwide, take flight.

In partnership with
Salesforce

Gelato Messina lands in Woolworths supermarkets nationwide

Australian gelato maker, Gelato Messina, has partnered with Woolworths to make its products available in grocery stores nationwide, with a range that include six different icecream prints and a set of new icecream cakes.

"At Gelato Messina we’ve always been pushing boundaries to create products that surprise and delight, and after years of bringing unique flavours to our stores, we’re excited to finally make that experience more accessible to even more Australians through our first, exclusive supermarket range," said Founder of Gelato Messina, Nick Palumbo. "By working closely with Woolworths, we’ve developed a range that still has the honest quality, the delicious Messina magic, but can now be enjoyed from the comfort of your own freezer—no matter where you are. We’re proud of what we’ve created and can’t wait for people to start trying our pints and cakes from their local stores."

The pints are inspired by the best-selling in-store flavours and specials menu, with flavours including Super Vanilla, Dulce de Leche, Pistachio Praline, Hazelnut Praline, Robert Brownie Jr., and Tiramisu. Meanwhile, the icecream cakes will come in three flavours: Tiramisu, Iced Coco, and Choc Malt.

Gelato Messina collaborated with New York-based Australian artist Jeremyville to create the packaging for the new range.

Marketing Director of Gelato Messina, Declan Lee, said: "At Messina, we’re all about innovation, quality, and having a bit of fun along the way. We’ve knocked back collaborations in the past because we weren’t confident it was going to be done right. So when Woolworths approached us, we knew it was time to take the leap and bring delicious and affordable gelato to a wider audience. It’s been a long time coming, and our team worked hard to adapt our iconic flavours and techniques to fit the freezer aisle, without compromising on what makes Messina, Messina."

"We want people to be just as excited discovering our products in supermarkets as they are when they step into one of our stores. This is a big moment for us and for our fans—Messina is now truly within reach, and we can’t wait for people to take it home," Lee added

Founded in 2002, Gelato Messina now operates 31 stores across Australia and internationally. The pints and ice cream cakes will be available exclusively in Woolworths stores across Australia, for RRP AUD $14.50 each and RRP AUD $30.00 respectively.

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