Out-of-home media business Motio has inked a partnership deal with Envent, Australia's leading wayfinding solutions provider. The partnership aims to broaden Motio's Health media offering across some of Australia's largest hospitals, including the Prince of Wales Hospital at Randwick, the Westmead Health Precinct, and St George Hospital, among others.

The partnership grants Motio exclusive rights to represent advertising across Envent's network of healthcare and hospital displays and wayfinding installations.

Managing Director of Envent, Justin Dean, said: "Envent is continuing to roll out sophisticated wayfinding solutions in major facilities, working with government and healthcare administrators to provide optimum directional information in these large scale facilities".

This partnership strengthens Motio's presence in the healthcare sector and enhances its ability to connect advertisers with highly targeted audiences in high volume environments. Motio's healthcare channel, Motio Health, already operates over 750 displays nationally.

CEO of Motio, Adam Cadwallader, said: "These locations host enormous audiences on a daily basis with a really interesting mission mix that will suit advertisers with highly specific communication requirements. We absolutely love the uniqueness of this channel," he said.

The first campaigns under this partnership, featuring superannuation, government, aged care, and NDIS services, were launched this week. As the partnership progresses, it is expected to provide advertisers with an effective platform to reach a diverse and large-scale audience in a unique environment.