Netherlands-based tech firm Beatgrid has been named as a finalist in Deloitte's 2024 Technology Fast 50 competition, recognised for for its rapid growth and innovative contributions to the technology sector.

The contest, which celebrates the fastest-growing tech companies based on their revenue growth over the past four years, aims to identify and support emerging leaders in technology, fostering a culture of innovation and entrepreneurship.

"Being recognised by Deloitte as one of the fastest-growing tech companies is a tremendous honour for us. It validates our hard work and commitment to innovation. We are excited to continue pushing the boundaries of technology and contributing to a more sustainable future," said co-founder of Beatgrid, Daniel Tjondronegoro.

Founded in 2014, Beatgrid is known for its cross-media advertising effectiveness currency. The company's solution revolutionises how advertisers gauge the impact of their cross-media investments through person-level and single-source measurement. Beatgrid's method provides a comprehensive view of consumer interactions by passively monitoring audio-visual ad exposures across various channels and directly linking these to brand lift survey responses within the same panel.

Beatgrid's solution has been validated by leading organisations such as Amazon Ads, Google, McDonald’s, P&G, and Unilever. The awards ceremony will take place on November 7, 2024, marking the 25th anniversary of the competition.