iD Collective has partnered with The Hairy Pill, a one-day hair loss treatment for both men and women. The collaboration aims to build on the success of The Hairy Pill's initial 'Grow On' campaign launched in January 2024.

iD Collective's mission is to solidify The Hairy Pill's position as a leader in the hair loss treatment category. To do this, the agency has developed a diverse campaign featuring multiple characters, blending TV and video ads, radio, and social media to increase awareness of The Hairy Pill. The campaign also includes an original music piece composed by the agency.

"We are thrilled to partner with The Hairy Pill and take their 'Grow On' campaign to the next level. Our team thrives on creating impactful and results-oriented solutions for our clients. This campaign is designed not only to raise brand awareness but also to drive user engagement and ultimately, fuel customer growth for The Hairy Pill," said Amanda Booth, Executive Director at iD Collective. "We believe in the transformative power of this product and are excited to help it reach its full potential. We've loved collaborating with the passionate team at The Hairy Pill, whose dedication to innovation and quality aligns perfectly with our own values."

The Hairy Pill is a one-day hair loss treatment solution designed by dermatologists for both men and women.