Foxtel has adopted the platform of Watching That, a provider of advanced monitoring and analytics solutions for ad-supported streaming platforms.

Watching That's platform offers a suite of tools designed for ad-supported streaming services, including a Monitoring module that uses machine learning-powered monitoring of all revenue systems. The platform alerts users to any issues, aiming to provide peace of mind to ad operations teams and decrease downtime, which is directly tied to revenue gained. The platform also enables customers to enhance viewer experiences, improve ad targeting, and increase advertising revenue.

Foxtel is positioning the partnership as underscoring the industry's focus on ad-supported streaming content.

Cameron Church, Founder and CEO of Watching That, sees Foxtel's adoption of its platform as proof streaming media publishers must embrace next generation revenue performance monitoring to thrive in today's market.

"We're incredibly excited by the addition of Foxtel to the Watching That family. It’s further proof that to thrive in today’s dynamic and competitive market, streaming media publishers of all types must embrace next generation revenue performance monitoring," said Church. "A second, minute or hour of revenue downtime can have a major impact on the overall success of the company. By selecting Watching That Foxtel has taken a game-changing step to prevent that downtime from happening."

Watching That said it's working to redefine streaming monitoring and analytics, leveraging ML-driven technology to deliver real-time monitoring and insights into content and advertising performance across streaming platforms.