Publicis Media Exchange (PMX) has promoted Anthony Ellis to the position of Chief Executive Officer across operations in Australia and New Zealand.

Ellis, who steps up from his role as Managing Director at PMX ANZ, will continue to drive the client-centric approach of Publicis Groupe by leveraging marketplace innovation and the global scale of PMX practice. His remit will also be expanded to include Publicis Groupe’s Sport & Entertainment division (PSE) in both countries. Ellis will continue to report into Publicis Groupe ANZ CEO, Michael Rebelo.

"Since taking on the role of Managing Director for PMX in 2020, Anthony has continued to build upon our strong relationships with media partners and clients through his ongoing evolution and innovation of our trading and investment practice. He has also built a world-class team that strives to look for new ways to add value to our media agencies and our clients," said Rebelo.

PMX APAC CEO, Ching Ian, also praised Ellis's deep understanding of the media marketplace and clients’ needs.

"Anthony is well positioned to supercharge our investment offerings in Australia and New Zealand, leading the first-class PMX team he has built to deliver modern solutions that create and drive new levels of scale and client value," he said.

Ellis has held his current position for the past three years. Prior to this, he worked as Chief Investment Officer at Zenith Media for nearly 20 years, starting in 2001.

"Redesigning Publicis Groupe ANZ’s media investment product with the ambition to drive growth for our clients in a rapidly changing media environment has been both a challenging and extremely rewarding task," Ellis said. "As part of the Groupe’s connected culture, I look forward to continuing to work alongside our PMX talent globally and our media agencies in ANZ to further evolve our strategic investment capability."