A new marketing consultancy, Orizan, has been launched by industry veterans Meyrick Adams and Casey Midgley. The consultancy is designed to cater to the evolving marketing needs of Australia's leading organisations. Orizan's approach is 'placement-agnostic', working closely with clients from the inception of campaigns. The consultancy has the potential to scale up to meet creative needs through its network of dedicated specialists, offering an unbiased approach to social, digital, AI, media and creative.

Orizan is already working with clients such as Braille House, Union Shopper, and Hog’s Breath Cafe. The first piece of work for Hog’s Breath Cafe, tied to the Australian Franchise’s 35th anniversary, was recently launched.

Meyrick Adams, with over 30 years of experience in media, has worked with brands like Lorna Jane, Vodafone, and Schick. His partner, Casey Midgley, has been running brand and design shop Maker Street Studios for the past 12 years, with experience including Lift Brands (Snap Fitness, 9Round), Hygain Feeds, Brisbane Airport and work with numerous startups across Australia.

"Complex business problems often require sophisticated innovative solutions. Which is why we need to take a holistic view to best support a client," says Meyrick Adams, Director at Orizan. He further adds, "For us it’s best strategy wins. Channels with lower margins may best suit our clients’ needs, as every campaign approach is as unique as their business. Casey and I both have the battle scars from having experienced most things our industry can throw at us. And clients have been receptive to having senior counsel guiding the projects from inception, through to campaign effectiveness and reporting."

Casey Midgley, Director at Orizan, shares, "Our collective experience puts us three decades ahead of the ‘employee mindset’ - resulting in a better understanding of C-suite priorities. For us, every project is about delivering value and unpacking where the real business problems sit. Because unfortunately, not every business challenge can be solved with an ad alone. Brands need a panoramic, considered and intentional approach to creativity. One that surpasses the singular nature of an advertising campaign. Especially consumers of today, who require more trust and alignment with brands as they’re led through buying cycles."

Midgley further emphasises, "The world of marketing continues to evolve, and right now, the industry fails to match it. To meet the shifting needs of business leaders we’ve deliberately chosen a collaborative and strategy-first approach. Getting the strategy right shines a light on the other parts of the puzzle we need to pull together to ensure we’re delivering real value."