Adobe has expanded the enterprise capabilities for Adobe Express, introducing new integrations with major platforms like Slack, Box, and Google, in addition to new features, Creative Cloud workflows, and over 150 add-ons with social, productivity and collaboration apps.

Chief Brand Officer, Adobe, Heather Freeland, said: "Empowering teams across the company with brand templates and assets is a powerful way to scale our brand, while enabling our creative teams to stay focused on the big idea."

The new features will become available on October 14, enabling marketers and business users to create more professional-looking content, get campaigns into market faster, and ensure brand consistency. Adobe Express has integrations with Adobe InDesign and Adobe Lightroom, enabling Creative Cloud users to work and share seamlessly across applications, teams, and external stakeholders.

Adobe Express has expanded its reach through integrations with new platform partners Box (beta), Hubspot, and Webflow, joining existing partners including Slack, Google, ChatGPT, and Wix, as well as Adobe apps like Acrobat and Gen Studio.

Adobe is also working with Microsoft to develop the Adobe Express Agent for Microsoft Copilot to unlock new levels of creativity and productivity for enterprise employees. Adobe and Miro are working together to integrate Adobe Express into Miro’s visual workspace environment, fostering cross-functional collaboration and creative iteration for Miro’s 80 million business users.

Vice president and principal analyst at Moor Insights and Strategies, Melody Brue, said: "Adobe is making a strong play in democratising content creation with Adobe Express. It's a smart move that leverages its enterprise experience and AI capabilities to empower a broader range of users, from marketers to business professionals. By providing intuitive tools and resources, and building on its unmatched suite of content solutions and enterprise expertise, Adobe enables these individuals to elevate their communication and strengthen their brands."

Senior Vice President, Adobe Express and Creative Cloud Services, Govind Balakrishnan, said: "Adobe already provides the most comprehensive set of content supply chain solutions in the industry and with Adobe Express, we’re unlocking on-brand content creation for everyone in the enterprise at unprecedented scale and ease. We are excited to see so many incredible brands and agencies adopting and getting value from Adobe Express."

Senior vice president, experience, Workday, Ali Fuller, said: "Empowering our employees with the tools needed to create compelling content and design assets is critical to driving employee productivity. We look forward to using the new capabilities in Adobe Express to make it even easier for our teams to deliver engaging user experiences."

Creative Studio Lead at Virgin Australia, Zubair Khatry, said: "With Adobe Express, our design team has the creative space and time to work on bigger, more meaningful projects while still maintaining a top layer of quality control."