Data collaboration platform LiveRamp has made its first foray into Artificial Intelligence (AI) connections through strategic partnerships with Perplexity and Chalice. The partnerships aim to enhance connectivity within its network, enabling marketers to better connect with and personalise touchpoints for their customers.

Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger, said: “Our customers know that the strength of LiveRamp’s network comes from the unparalleled number of nodes we have across the ecosystem, and the first wave of supercharging our network with AI will be leveraging the destinations that AI makes possible.”

The partnership with Perplexity will allow marketers using LiveRamp to activate Perplexity’s authenticated inventory, with the aim of improving reach, action, and personalisation across all channels.

Head of Go to Market for Perplexity advertising, Andrew Beck, said: “Perplexity was formed out of the belief that we deserve to find information online in a way that’s reliable, efficient, and puts the user first. As we begin introducing advertising into our platform, we are especially aware of how to build better experiences for consumers and brands.”

In collaboration with Chalice, LiveRamp will enable marketers to utilise Chalice Custom Algorithms to create unique, high-performing audiences with AI, tailored to their business goals.

CEO of Chalice, Adam Heimlich, said: “New AI-powered tools like Chalice are driving better results and insights from marketing investments, leading to greater business impact than ever before.”

LiveRamp will facilitate the activation of these audiences on social platforms, starting with Meta and YouTube. The company has plans to create a full suite of partnerships and use cases, providing marketers with flexibility, interoperability, and effective AI tools.