The Cohen Group has enlisted JP Media as their PR and Communications partner in a bid to boost its profile and strengthen community ties. The partnership will focus on the Stage Six development at Burnside Village, with JP Media tasked with bringing the development vision to life through strategic communications and engaging storytelling.

Burnside Village Centre General Manager, Jodie Kannane, said: "We are thrilled to embark on this new partnership with JP Media. It’s a great opportunity to leverage their expertise and creativity that align perfectly with our vision."

The collaboration aims to reinforce Burnside Village's position as South Australia's leading fashion and lifestyle destination. The Village has recently welcomed new shops by Haigh’s, Jurlique, The Athlete’s Foot, Jo Mercer and Calibre. The expansion plan includes the addition of over 80 new lifestyle and premium retail stores to Burnside Village.

The expansion and partnership with JP Media form part of Burnside Village's plan to launch the expansion in 2025.