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Posted 10/10/2024 9:37am

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Tech range expands wide,
Officeworks meets Aussie needs,
Ideas brought to life.

In partnership with
Salesforce

Officeworks showcases expanded tech range in new campaign from CHEP Network

Officeworks has partnered with CHEP Network to launch a new national campaign highlighting its expanded technology range. The campaign is the latest instalment of Officeworks' long-running platform 'Make Bigger Things Happen'.

The campaign will run across TV, digital, and in-store channels, aiming to underscore how Officeworks continues to evolve with the needs of Australians by providing technology that powers creativity, productivity, and connection.

"For 30 years, Officeworks has been helping Australians turn their ideas into action, and our technology range continues to be a big part of this. We’ve expanded our technology offering to ensure we’re providing the tools Australians need to stay connected and achieve more," said General Manager Customer and Online at Officeworks, Jessica Richmond.

The campaign was created by CHEP Network and produced by The Producers. It features a family using Officeworks' tech range to design a custom enclosure for their new guinea pig, Bruce, demonstrating the practical and creative uses of the expanded technology range.

"Australia is a nation full of hands-on doers, and as more people embrace technology in their everyday projects, we wanted to show how Officeworks helps to bring those ideas to life — even if it’s something as simple but special as creating a state-of-the-art home for a guinea pig," said Executive Creative Director at CHEP Network, Tian Murphy.

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