Creator agency Amplify has revealed the line up for its event, 'The Creatorverse', at The Collider on October 16, 2024. The day, part of SXSW Sydney ,promises to be a melting pot of top creators and industry leaders, including representatives from global brands such as TikTok, PepsiCo, Telstra, Estée Lauder, and Feastables.

High-profile creators including Georgia Productions, Kat Clark, and Chebbo will also be in attendance, sharing insights on brand growth, community building, and navigating the rapidly evolving social media landscape.

'The Creatorverse' aims to shed light on the latest strategies in the creator economy, exploring how brands and creators can collaborate to drive growth. The impact of creator marketing on brand presence will also be a key focus of the discussions.

"The universe of creators can be confusing, so we built The Creatorverse to make sense of it. It’s a place where the people shaping the industry—both brands and creators—can come together. Whether it’s learning how to stand out on platforms like TikTok or understanding how to work directly with creators, this event offers practical strategies to help brands navigate the digital landscape," said Co-founder and Director of Amplify, Alex Reid.

Co-founder and Director of Amplify, Tom Maynard, said: "Brands that are embracing creators are seeing real success in engaging audiences and driving impact. This event is about showing other brands what’s possible when they tap into the creator economy. It’s a chance to see how collaboration can transform their approach to social media and brand building."

The event will conclude with an AI-themed networking party, where AI has been programmed to curate everything from the catering to conversation starters. This innovative twist is intended to generate buzz and celebrate the future of tech.

"The AI after-party is a fun twist we added to spark some buzz. We thought, why not let AI plan the event? It’s a way to celebrate the future of tech – and let’s see what happens when we hand over the reins. What could possibly go wrong?" Maynard said.